Guides
What we have learned doing this
We spend our days finding out who decides who gets called when a building breaks, and writing to those people. These are the parts of that worth writing down. No sign-up.
- How commercial property managers actually choose a contractor
The decision is usually made months before the emergency, by one person, on grounds that have little to do with price.
- Who decides, by building type
The title that can hire you changes with the building. Writing to the wrong one is why most outreach goes nowhere.
- What a 20 minute introduction should cover
You are not there to win the job. You are there to be the name they remember at 2 am, and 20 minutes is enough for that.
- Working commercial accounts through your BOMA, IREM or IFMA chapter
The people who hire commercial contractors have their own professional associations, with local chapters that meet in your city. Most contractors have never looked at one.
- Shared leads or a confirmed meeting: what the money buys
Both cost a few hundred dollars and both promise commercial work. They are buying two completely different things, and only one of them rings your phone this week.
Or see which markets we work.